There’s been a whole lotta hoopla lately about children’s health and children’s vitamins, as Michelle Obama pushes for better vending machine choices and more and more foods become vitamin fortified to support proper nutrition and, consequently, growth.
 Of course, a growing body always needs some extra care, and supplement providers are no strangers to this fact. We’ve designed some vitamins to address several factors of children’s health that are alternatively addressed with behavior analysis and program implementation, or even sugary cereals that feature vitamin A.
Still, we’d be the first to admit that designing children’s vitamins is always tricky, due to pickiness and large variances in how children react to, well, anything. We create formulas that have great tastes and minimal sugar content for this purpose. We also take into account the fact that not all children will enjoy the actual act of taking vitamins, and have countered that with enjoyable and simple delivery systems.
So as not to bombard you with in-depth descriptions of each product designed or suitable for children, we’ll just highlight a few. Perhaps the most popular are the obvious—remember that conversation about multis and fish oil? We’re aware that neither of those sound incredibly appealing to tiny ears, so we created Kid’s Superior and DHA Orange Gummies.
Kid’s Superior is a delicious, bear-shaped chewable in a tropical punch flavor. It contains a full range of minerals, vitamins and other nutrients to satisfy a child’s nutritional needs, including fish oil! Bone health and growth require a variety of vitamins and minerals, and an adequate intake of each.* B vitamins, vitamin D, zinc and magnesium all contribute to this process, while the included antioxidant support for immune system health keeps little ones feeling in tip-top shape every day.*
Fish oil, as we mentioned, contributes to a wide range of bodily processes—but we’ll especially focus on its support of cognition and neurological health.* A child’s brain is constantly developing, meaning that offering it support is extremely important.
According to the World Health Organization, “Early childhood is the most intensive
period of brain development during the lifespan. Rapid brain development affects cognitive, social and emotional growth, and such development helps to ensure that each child reaches his or her potential.” Further, the human brain reaches about 90 percent of its final weight by age eight, while the body as a whole only reaches half its mature weight by age 10, indicating that brain development happens fast—and sometimes we need a little extra to keep up.
DHA Orange Gummies (which one user has affectionately dubbed “poppers”) are an orange cream flavored chewable source of cold-pressed and molecularly distilled fish oils to support brain growth and development, mental processing, and academic performance, as well as the cellular structures in the brain.* Adults can take this little popper, too, but we had kids in mind with the delicious and fun design. Causes of DHA deficiency include lifestyle and diet—and we all know that aside from some highly-processed battered sticks, it’s hard to get kids to eat fish.
Another supplement to support neurological health offers something quite different from the gummies, but has been influential in the lives of many of our employees.* Behavior Balance-DMG is a phenol-free supplement to support balanced behavior, social interactions, and stress management, and features an added benefit–immune system support.*
A blend of ingredients that includes DMG, TMG, vitamin B6, folic acid and vitamin B12, Behavior Balance is recommended for support of verbal skills, eye contact, mental alertness, and nerve function.* On top of all of this, Behavior Balance is available in a capsule or a delicious black cherry flavored liquid for high compliance. And DMG is endorsed by the National Autism Association!
We often associate neurological wellbeing with the wellness of the gut—because digestive health can affect so many bodily processes. That’s why we’ve included Mega Probiotic Chewable in this write-up. We won’t say we could eat them like candy, because candy doesn’t necessarily support the healthiest gut environment, but we will say this—these chews are darn yummy. They contain digestive enzymes and non-dairy probiotics to support digestive tract health and, perhaps most importantly, nutrient absorption and utilization, which will make you feel at ease knowing that the food you buy is actually being used for fuel.*
With all of these new facts in your tool belt, you can start to explore the various types of children’s vitamins on the market. Think about the sugar content, the manner of processing, and the company’s integrity. Also consider the value of thorough research—again, it can never hurt to give us (or any other company) a call if you’re interested in learning more. And there’s always the comment section if you have a burning question or idea!

















